Highlights From Mark Zuckerberg And Sheryl Sandberg On Facebook?s First Earnings Call

Mark Zuckerberg is indeed leading Facebook's first earnings call, and here we'll note highlights and provide analysis. Facebook's team is focusing on platform and social ads. Most importantly, Facebook said it will increase the presence of Sponsored Stories in the news feed, that some advertisers saw as high as a 4X return on investment, but noted its disappointed in how its stock has traded. For details on Facebook's earnings, check out our coverage of its?revenue and financial progress, and its?user growth.?We'll be filling in with analysis as the call progresses so read on.

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